The latest news, tips and insights from science and marketing

So much science, so little time (Autumn 2019 edition).

Posted by Rachael Young on 29-Nov-2019 11:40:49

As summer fades into a distant memory and the central heating kicks in, it’s easy to slip into hibernation mode and lose track of the latest scientific and medical breakthroughs. So, to keep you informed and entertained this autumn, we’ve put together our favourite science stories, including exciting award news and a rather shocking discovery. We’re sure you’ll find this edition electrifying!

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Topics: Science, Geekery

What's it like to be an Inbound Account Director?

Posted by Mira Nair on 20-Nov-2019 11:58:12

As an experienced marketer, you’ll have a whole host of career options at your fingertips. The question is: which one is right for you? It’s crucial to find a role where you can thrive, but it can be hard to judge whether you’ll really take to a position just from the job description.

For example, a typical description for an Inbound Account Director (AD) might say that you’ll manage a portfolio of client accounts—but what does that look like in reality? What’s the true nature of the job, and what does it feel like to do it day-to-day? If you’re looking for a bit more detail on that score, I’ve shared my thoughts below. Hopefully, this blog will give you a picture of what the role is like and whether you’d enjoy it.

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Topics: careers

Five reasons why working as a science writer at a life science marketing agency could be your dream job

Posted by Paul Avery on 29-Oct-2019 15:28:13

Do you love writing about science, but feel you haven’t found the right outlet for your talents? Perhaps you’ve written blogs or news articles as part of your current role, but want to spend more time doing what you enjoy most—telling scientific stories in engaging and creative ways. You could be a freelance science writer who wants to spend a little less time chasing clients, and more time developing new skills with some of the industry’s leading talent. Or possibly you’re an experienced in-house copywriter looking for a fresh perspective and some new scientific stories to get stuck into. If so, then maybe working for a life science marketing agency is for you!

We’ve put together five compelling reasons why you might love working as a science writer at a life science marketing agency like BioStrata, and why it could be the best next step for your career.

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Topics: careers

Marketing with purpose: How your marketing skills can help change the world

Posted by Paul Avery on 23-Oct-2019 12:02:53

Can marketers like us change the world? We believe so. But how? How can we use our marketing skills and talents to improve things for others? On the of face it, I guess it seems a bit unlikely, but our team at BioStrata is focused on doing exactly that. Below are three ways we’re working to change the world (and how you could too, if you choose to join our team).

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Topics: careers

Life science customer buying habits have evolved… but has your marketing strategy?

Posted by Paul Avery on 03-Oct-2019 12:05:46

When it comes to influencing prospective customers in the life science sector, outbound marketing approaches such as cold calling, banner ads and unsolicited emails are no longer delivering a return on investment like they used to. Poorly targeted and relatively expensive, these once tried-and-tested tactics are increasingly delivering disappointing results. As marketers, if we want to continue to engage with modern scientific audiences, it’s vital that we adapt to be successful. Here, we look at how buyer behaviour has evolved, and why updating your marketing strategy using an inbound approach could deliver better results.

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Topics: Marketing, Life science marketing

So much science, so little time (Summer 2019 edition).

Posted by Aisling Koning on 03-Sep-2019 16:42:46

What’s been going on in science this summer? Good question. To help answer this, our new edition of “so much science” focuses on nature, making the most of the great outdoors. We’ll start with some research showing how spending time outside has multiple positive health benefits and reduces stress (in case you need another reason to reconnect with Mother Nature…).

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Topics: Science, Geekery

Five PR tactics to boost your life science tradeshow success and maximise ROI

Posted by Helen Stewart-Miller on 05-Aug-2019 14:38:03

It’s no secret that life science tradeshows can provide an invaluable opportunity to raise your profile and boost awareness of your latest offering. However, these events can also consume substantial amounts of budgetincluding booth set-up costs, sponsorship fees and travel expenses, not to mention a significant chunk of your team’s time. So, how can you make sure you secure a good return on your investment?

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Topics: PR

BioStrata receives Queen’s Award for Enterprise

Posted by Kat Steer on 23-Apr-2019 13:14:24

PRESS RELEASE: BioStrata is proud to confirm that Her Majesty The Queen has approved the Prime Minister's recommendation that the company should receive a Queen's Award for Enterprise: International Trade. The Queen’s Awards for Enterprise recognise achievements by businesses based in the UK with strong corporate social responsibility. BioStrata’s managing directors, Paul Avery PhD and Clare Russell PhD, will join the other 2019 winners at a Reception hosted by His Royal Highness The Prince of Wales at Buckingham Palace later this year.

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Topics: Life science marketing

So much science, so little time (Spring 2019 edition).

Posted by Kate Tointon on 18-Apr-2019 12:52:43

How can it be April already? With time springing on so swiftly, it’s hard to stay totally tuned into all the latest science news and stories. But have no fear, below we’ve rounded up some recent discoveries that are sure to get your brain cells bouncing around like the Easter Bunny!

So why not put a (scientific) spring back in your step, and read on to find out about the likes of singing mice, nanoparticles that enable night vision and a genetic predictor of marital happiness?!

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Topics: Science, Geekery

BioStrata launches targeted news distribution service for life science and healthcare companies

Posted by Kat Steer on 11-Apr-2019 11:24:16

PRESS RELEASE: BioStrata has announced the launch of Life Science Newswire,  a targeted press release distribution service, to help companies reach industry journalists and editors worldwide with life science and healthcare news they’ll find interesting.

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