The latest news, tips and insights from science and marketing

Life science marketing has changed: Can an inbound approach help you reach your goals?

Posted by Paul Avery on 11-Feb-2020 13:30:00

Problem-solving is at the heart of many scientific disciplines, so it’s hardly surprising that scientists question new information. When it comes to their buying behaviours, the same thinking appliesscientific researchers tend to analyse their options and base their purchase decisions on data, as well as peer recommendations. To engage with these audiences, marketers need to align with their research-driven nature.

Inbound marketing uses relevant and valuable content in a structured way to naturally attract prospects to your website. Through provision of this high-quality content, you can increase website visitors, generate more leads and increase your revenue in the life sciences sector. We showcase how effective Aptuit, a contract research organisation (CRO), found this approach.

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Topics: Marketing, Life science marketing

So much science, so little time (Winter 2020 edition).

Posted by Mira Nair on 17-Jan-2020 09:21:38

The start of a new year is always a busy time, and as projects rapidly begin to snowball, you may find yourself struggling to stay abreast of all the latest science news. To keep you up to date and inspire you as we enter a new decade, we’ve summarised some of the tree-mendous discoveries that caught our eye during 2019.

From the release of sterilised mosquitoes in a bid to tackle malaria to the discovery that even tiny, single-celled organisms can make decisions, there are many different reasons to feel positive. So why not take a break from preparing for the year ahead and read on to be motivated by some of last year’s highlights?

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Topics: Science, Geekery

From internal marketer to Account Director: Five things I’ve learned about working in a marketing agency

Posted by Mira Nair on 17-Dec-2019 11:19:51

If you work in marketing internally for a specific company, you’ll probably be aware that the world of agency is very different. But how do you find out what that world’s like, and whether it would suit you? I hope I can help you answer these questions, since I’ve experienced both environments. I started my career by working client-side (as an ‘internal marketer’), then a year ago I took my first agency job as an Account Director.

In hindsight, the move was a very positive decision for me, but at the time it felt like a leap of faith. If I’d known a bit more about the nature of the role, I’d have been more confident taking the plunge. So, to help those in a similar situation, here are five things about working in agency that I wish I’d known a year ago.

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Topics: careers

So much science, so little time (Autumn 2019 edition).

Posted by Rachael Young on 29-Nov-2019 11:40:49

As summer fades into a distant memory and the central heating kicks in, it’s easy to slip into hibernation mode and lose track of the latest scientific and medical breakthroughs. So, to keep you informed and entertained this autumn, we’ve put together our favourite science stories, including exciting award news and a rather shocking discovery. We’re sure you’ll find this edition electrifying!

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Topics: Science, Geekery

What's it like to be an Inbound Account Director?

Posted by Mira Nair on 20-Nov-2019 11:58:12

As an experienced marketer, you’ll have a whole host of career options at your fingertips. The question is: which one is right for you? It’s crucial to find a role where you can thrive, but it can be hard to judge whether you’ll really take to a position just from the job description.

For example, a typical description for an Inbound Account Director (AD) might say that you’ll manage a portfolio of client accounts—but what does that look like in reality? What’s the true nature of the job, and what does it feel like to do it day-to-day? If you’re looking for a bit more detail on that score, I’ve shared my thoughts below. Hopefully, this blog will give you a picture of what the role is like and whether you’d enjoy it.

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Topics: careers

Five reasons why working as a science writer at a life science marketing agency could be your dream job

Posted by Paul Avery on 29-Oct-2019 15:28:13

Do you love writing about science, but feel you haven’t found the right outlet for your talents? Perhaps you’ve written blogs or news articles as part of your current role, but want to spend more time doing what you enjoy most—telling scientific stories in engaging and creative ways. You could be a freelance science writer who wants to spend a little less time chasing clients, and more time developing new skills with some of the industry’s leading talent. Or possibly you’re an experienced in-house copywriter looking for a fresh perspective and some new scientific stories to get stuck into. If so, then maybe working for a life science marketing agency is for you!

We’ve put together five compelling reasons why you might love working as a science writer at a life science marketing agency like BioStrata, and why it could be the best next step for your career.

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Topics: careers

Marketing with purpose: How your marketing skills can help change the world

Posted by Paul Avery on 23-Oct-2019 12:02:53

Can marketers like us change the world? We believe so. But how? How can we use our marketing skills and talents to improve things for others? On the of face it, I guess it seems a bit unlikely, but our team at BioStrata is focused on doing exactly that. Below are three ways we’re working to change the world (and how you could too, if you choose to join our team).

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Topics: careers

Life science customer buying habits have evolved… but has your marketing strategy?

Posted by Paul Avery on 03-Oct-2019 12:05:46

When it comes to influencing prospective customers in the life science sector, outbound marketing approaches such as cold calling, banner ads and unsolicited emails are no longer delivering a return on investment like they used to. Poorly targeted and relatively expensive, these once tried-and-tested tactics are increasingly delivering disappointing results. As marketers, if we want to continue to engage with modern scientific audiences, it’s vital that we adapt to be successful. Here, we look at how buyer behaviour has evolved, and why updating your marketing strategy using an inbound approach could deliver better results.

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Topics: Marketing, Life science marketing

So much science, so little time (Summer 2019 edition).

Posted by Aisling Koning on 03-Sep-2019 16:42:46

What’s been going on in science this summer? Good question. To help answer this, our new edition of “so much science” focuses on nature, making the most of the great outdoors. We’ll start with some research showing how spending time outside has multiple positive health benefits and reduces stress (in case you need another reason to reconnect with Mother Nature…).

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Topics: Science, Geekery

Five PR tactics to boost your life science tradeshow success and maximise ROI

Posted by Helen Stewart-Miller on 05-Aug-2019 14:38:03

It’s no secret that life science tradeshows can provide an invaluable opportunity to raise your profile and boost awareness of your latest offering. However, these events can also consume substantial amounts of budgetincluding booth set-up costs, sponsorship fees and travel expenses, not to mention a significant chunk of your team’s time. So, how can you make sure you secure a good return on your investment?

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Topics: PR