The latest news, tips and insights from science and marketing

When it comes to influencing prospective customers in the life science sector, outbound marketing approaches such as cold calling, banner ads and unsolicited emails are no longer delivering a return on investment like they used to. Poorly targeted and relatively expensive, these once tried-and-tested tactics are increasingly delivering disappointing results. As marketers, if we want to continue to engage with modern scientific audiences, it’s vital that we adapt to be successful. Here, we look at how buyer behaviour has evolved, and why updating your marketing strategy using an inbound approach could deliver better results.

What’s been going on in science this summer? Good question. To help answer this, our new edition of “so much science” focuses on nature, making the most of the great outdoors. We’ll start with some research showing how spending time outside has multiple positive health benefits and reduces stress (in case you need another reason to reconnect with Mother Nature…).

It’s no secret that life science tradeshows can provide an invaluable opportunity to raise your profile and boost awareness of your latest offering. However, these events can also consume substantial amounts of budget—including booth set-up costs, sponsorship fees and travel expenses, not to mention a significant chunk of your team’s time. So, how can you make sure you secure a good return on your investment?

PRESS RELEASE: BioStrata is proud to confirm that Her Majesty The Queen has approved the Prime Minister's recommendation that the company should receive a Queen's Award for Enterprise: International Trade. The Queen’s Awards for Enterprise recognise achievements by businesses based in the UK with strong corporate social responsibility. BioStrata’s managing directors, Paul Avery PhD and Clare Russell PhD, will join the other 2019 winners at a Reception hosted by His Royal Highness The Prince of Wales at Buckingham Palace later this year.

How can it be April already? With time springing on so swiftly, it’s hard to stay totally tuned into all the latest science news and stories. But have no fear, below we’ve rounded up some recent discoveries that are sure to get your brain cells bouncing around like the Easter Bunny!

So why not put a (scientific) spring back in your step, and read on to find out about the likes of singing mice, nanoparticles that enable night vision and a genetic predictor of marital happiness?!

PRESS RELEASE: BioStrata has announced the launch of Life Science Newswire,  a targeted press release distribution service, to help companies reach industry journalists and editors worldwide with life science and healthcare news they’ll find interesting.

PRESS RELEASE: Life science marketing communications agency BioStrata has announced a series of new appointments this quarter, as part of its ongoing strategy to further develop its specialist services across public relations and inbound marketing. All five new hires will be based out of BioStrata’s UK headquarters in Cambridge, although its team also spans North America and mainland Europe.

In the spirit of winter cheer, here’s a present to unwrap from BioStrata: seven of the most interesting, quirky or instrumental life scientific advances we read about during the month of December. That’s two more stories than we usually include in our monthly ‘so much science' blog!

As always, our selection was chosen to help you keep up with breakthroughs in the life sciences at one of the busiest times of the year. From new nanotweezers to fresh hopes for heart transplants, there’s plenty to be thankful for this holiday season.

BioBeat is a collaborative innovation platform fostering partnerships between scientists, entrepreneurs and investors. On 15 November we attended BioBeat’s annual summit in the inspiring surroundings of the Wellcome Genome Campus (WGC). Exploring the theme of ‘disrupting biodata healthcare’, the summit brought together thought leaders from across the life science industry to discuss how the convergence of data and biology generates new business opportunities in the life science and healthcare industries. The summit proved to be a popular and successful event—so we’ve put together our highlights for you to enjoy.

As November rolled in, the nights got shorter, the days colder and the rise of the winter cold began. It’s perhaps reassuring then that the month saw so many breakthroughs in infectious disease research. Since we understand how hard it can be to keep up with science’s ever-accelerating cutting edge, we’ve compiled our favourite stories from November, including the most exciting ones from the world of infectious diseases!