The latest news, tips and insights from science and marketing

Nowadays, prospects find out about your company, products and services by looking at online reviews, blogs, application notes, eBooks, buying guides, demo videos and by asking their peers (often long before they engage with your sales team).

Inbound marketing draws prospects in with content they care about and that interests them. By providing such content, you can raise awareness of your products/services and earn the trust of prospects before they make purchasing decisions.

LinkedIn can be a powerful channel for reaching potential customers, especially when you utilise its suite of paid promotional tools. But how can you ensure your programmes will successfully reach the right people in the life science sector, at the lowest possible pay-per-click?

COVID-19 changed everything for everyone and it’s unlikely that we will ever do things in quite the same way again. Successful companies will have adjusted their operations and updated their products and services to proactively meet the new needs of customers – and will continue to do so in the market uncertainty that follows.

PRESS RELEASE: BioStrata has appointed two new recruits further advancing the agency’s expert marketing team. Joanne Butler, a CIM-qualified, creative and strategic senior marketer with 20 years of experience in B2B marketing agencies, takes on the newly created role of Client Services Director.

PRESS RELEASE: Scientists on Standby has been rapidly conceptualised and launched in response to the COVID-19 crisis and in anticipation of the increasing pressure on UK diagnostic testing laboratories and facilities in the coming weeks and months. The portal enables scientists with relevant skills and experience to volunteer their time, expertise and support for COVID-19 screening and testing.

It’s been another week of unwelcome milestones as the COVID-19 pandemic tightens its hold on the world, with the number of coronavirus-related deaths passing 1,000 in the UK and exceeding 30,000 globally. Meanwhile for many of us, more restrictive social distancing measures have been re-shaping daily routines in unexpected ways and blurring the lines between home and work life. In these challenging times, we realise it can be difficult to stay abreast of the latest science and industry news. To help keep you informed, we’ve summarised some of the week’s most important coronavirus developments.

As the COVID-19 pandemic continues to spread around the globe, the measures to control the outbreak have been changing our work and personal lives in unprecedented ways. With the situation changing daily, it’s not easy to keep up with the most recent developments. To help you stay in the know, we’ve rounded up the latest coronavirus science and highlighted the impact on our industry so far.

At BioStrata, we appreciate this is an unsettling and troubling time for everyone and wanted to reach out and reassure all of our clients that our commitment to client projects remains as strong as ever. Please see our company statement below for more information.

Life science trade shows are usually a solid fixture in PR and marketing calendars, but with the Coronavirus (COVID-19) outbreak gathering pace, a growing number of shows are being postponed or cancelled. However, even at a late stage, all is not lost. With a little creativity, there are numerous ways to leverage your existing trade show preparations by turning to alternative channels to reach your target audience with your organisation’s key messages.

Problem-solving is at the heart of many scientific disciplines, so it’s hardly surprising that scientists question new information. When it comes to their buying behaviours, the same thinking applies—scientific researchers tend to analyse their options and base their purchase decisions on data, as well as peer recommendations. To engage with these audiences, marketers need to align with their research-driven nature.

Inbound marketing uses relevant and valuable content in a structured way to naturally attract prospects to your website. Through provision of this high-quality content, you can increase website visitors, generate more leads and increase your revenue in the life sciences sector. We showcase how effective Aptuit, a contract research organisation (CRO), found this approach.