The latest news, tips and insights from science and marketing

Abby Edwards

Recent Posts

The latest coronavirus findings and the life science sector’s response

Posted by Abby Edwards on 01-Apr-2020 09:30:00

It’s been another week of unwelcome milestones as the COVID-19 pandemic tightens its hold on the world, with the number of coronavirus-related deaths passing 1,000 in the UK and exceeding 30,000 globally. Meanwhile for many of us, more restrictive social distancing measures have been re-shaping daily routines in unexpected ways and blurring the lines between home and work life. In these challenging times, we realise it can be difficult to stay abreast of the latest science and industry news. To help keep you informed, we’ve summarised some of the week’s most important coronavirus developments.


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COVID-19: The latest coronavirus science news and how the pandemic is impacting our industry

Posted by Abby Edwards on 25-Mar-2020 19:19:01

As the COVID-19 pandemic continues to spread around the globe, the measures to control the outbreak have been changing our work and personal lives in unprecedented ways. With the situation changing daily, it’s not easy to keep up with the most recent developments. To help you stay in the know, we’ve rounded up the latest coronavirus science and highlighted the impact on our industry so far.


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Newton's laws of Content Marketing

Posted by Abby Edwards on 10-Aug-2016 12:30:00

Physics and marketing are, in many ways, worlds apart. One seeks to explain the processes and phenomena of the natural world through scientific enquiry, while the other is concerned with understanding and influencing customer behaviour.

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Topics: Marketing