The latest news, tips and insights from science and marketing

Abby George

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Nine key elements of an effective inbound life science marketing plan

Posted by Abby George on 04-Aug-2020 00:15:00

Nowadays, prospects find out about your company, products and services by looking at online reviews, blogs, application notes, eBooks, buying guides, demo videos and by asking their peers (often long before they engage with your sales team).

Inbound marketing draws prospects in with content they care about and that interests them. By providing such content, you can raise awareness of your products/services and earn the trust of prospects before they make purchasing decisions.

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Topics: Marketing