The latest news, tips and insights from science and marketing

Aimi Papanastasiou

Recent Posts

5 tips for making the most of LinkedIn life science groups

Posted by Aimi Papanastasiou on 13-Apr-2018 11:43:29

There is little questioning the value of LinkedIn as a powerful social network for life science marketing professionals. But are you taking advantage of all that LinkedIn has to offer?

Although you can certainly use the platform to connect with colleagues, the real benefit of LinkedIn lies in the vast global networking opportunities it provides. One of the best ways to unlock the social network’s potential is by participating in groups that are highly relevant to your specific industry sector.

Networking through LinkedIn groups can help you position yourself as a thought leader, highlight your company’s expertise and obtain useful industry insights. Here, we’ve gathered a few top tips to help you make the most of the LinkedIn groups’ functionality to boost the effectiveness of your life science marketing programmes.


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Topics: Marketing

So much science, so little time (March 2018 edition)

Posted by Aimi Papanastasiou on 03-Apr-2018 17:26:53

When it came to scientific breakthroughs, March really was another exciting month with many new and inspirational discoveries announced almost every day. As busy life science enthusiasts ourselves, we understand how difficult it can be to keep abreast of these new developments whilst dealing with a busy workload. So once again, we’ve singled out our favourite stories, from the potentially life-changing to the definitely amusing!   

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Topics: Science

9 tips for creating effective life science blog posts

Posted by Aimi Papanastasiou on 23-Mar-2018 13:56:46

As a life science marketer, you have probably long-recognised the powerful impact an engaging blog can have on increasing traffic to your website, maximising your brand’s visibility online and ultimately converting web visitors into sales leads. Each and every blog post you create offers a unique opportunity to engage with your target audience and position your company as the go-to expert that can answer their most pressing questions.

We hear you say: “I’ve written a blog post on the really hot topic of how artificial intelligence is driving breakthroughs in the life sciences, but the results my post has generated leave room for improvement”Well, although this is definitely a cool topic, it may be that your blog post just isn’t that well-optimised to pull in readers. Take a step back and ask yourself; is the title inviting and clear enough? Is the blog post too wordy? Is it poorly presented as a big chunk of text with no subsections or visual elements, making it hard to read and pull out the key messages? If the answer to any of these questions is 'yes', then it's probably time to revisit your blogging strategy! To help, we’ve put together a list of nine top tips designed to help you develop successful blog posts.

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Topics: Marketing