The latest news, tips and insights from science and marketing

Andrew Breeson

Recent Posts

8 questions I wanted answered before I became a commercial science writer

Posted by Andrew Breeson on 20-Jul-2018 14:25:45

At some point in their career, every scientist must decide whether to continue in academia, or to step outside the confines of the lab and make a scientific difference in another role. For me, when I finished my PhD, I knew that I'd completed my academic journey, and wanted to use the skills I had developed in another environment.

A career in science writing had always appealed to me, as learning and communicating about new and exciting science was my favourite thing about my studies. However, I had many questions about what being a science writer would actually involve, and wanted to know if I had the right skillset and experience to become one. 

Since I joined life science marketing specialists BioStrata, I’ve been lucky enough to learn about a wide range of interesting scientific topics (and I get to tell the world about it every day through my writing). This experience hopefully also puts me in a more-informed position to answer some of the questions I had before I started down this career path. So, if you’re thinking about a science writing career, I hope this blog will help clear up some queries that you may have!

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Topics: Life science marketing

So much science, so little time (June 2018 edition)

Posted by Andrew Breeson on 29-Jun-2018 09:29:34

Ah June, reportedly named after the ancient Roman goddess of marriage, and the month the Romans believed was the most promising for weddings. We at BioStrata also believe June is a good month for a marriage—the marriage of science and scientist! All over the world, researchers are falling in love with new and exciting topics, and making vows to investigate them and only them, forsaking all other distractions, for better or worse, until death do they part (or until their funding runs out). Because this marriage can be a full-time commitment, we’ve hunted down the latest cutting-edge, curious, and comical scientific stories, so you don’t have to. Come with us now, as you are cordially invited to witness this academic union walk steadily down the aisle of progress.

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Topics: Science

So much science, so little time (May 2018 edition)

Posted by Andrew Breeson on 31-May-2018 11:31:23

While scientists from LA to Taipei have been beavering away to become the next Michael Faraday, we’re here to give you an action replay from the month of May! We’ve selected a handy array of our favourites to convey the projects that were underway. So, don’t delay, read on to take away the innovations of today. Hooray!

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Topics: Science, Geekery

So much science, so little time (April 2018 edition)

Posted by Andrew Breeson on 27-Apr-2018 14:51:05

Spring is here! And it’s not just flowers that are in bloom. All over the world, seeds of ideas are being planted, innovative research is germinating, and fresh science is flourishing. To bring you a bouquet of the latest breakthroughs, we’ve pruned the very finest specimens of exciting, novel and funny science stories for this month. So, come take in the aroma of cutting-edge progress!

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Topics: Science, Geekery

6 tips for creating irresistible life science headlines

Posted by Andrew Breeson on 06-Apr-2018 10:27:36

Whether it’s for a blog post or long-form article, headlines are arguably the most important feature of your content. Yet, we are always surprised to see that they are so often dismissed as an afterthought. Overlooking the title of your content means you could be wasting a golden opportunity to grab the attention of your audience!

This is especially true in life science marketing. Scientists have very busy schedules, and so you need to capture their attention quickly or your content will simply fall by the wayside. If potential readers don’t have their interest piqued by your headline, they won’t click to read more. In fact, studies have shown that 80% of readers never make it to the end of the body of text, so an uninspiring title threatens to lose a reader’s attention from the start. Think about it, if this blog post was called something dreary like ‘Headline Advice’ would you be reading it right now?

So, how do you write effective headlines and set yourself apart from the competition? Here, we’ve formulated six top tips which will give your life science content the attention it deserves.

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Topics: Science Marketing

So much science, so little time (February 2018 edition)

Posted by Andrew Breeson on 27-Feb-2018 10:31:07

February may have been dreary and grey, but the scientific discoveries it brought us were just as exciting as ever! If you follow us on social media, you’ll know that we love sharing the latest science stories that motivate, educate and amuse us. And because we know just how busy you are, every month we compile our favourites in a blog to share with you! Hopefully, this means you can still keep well up to date with the newest stories from around the world, from the comfort of your own desk/workbench/home!

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Topics: Science

So much science, so little time (January 2018 edition)

Posted by Andrew Breeson on 26-Jan-2018 10:59:41

Our monthly roundup of the best science stories from around the world is back! At BioStrata, we love to talk about science, and with the new year comes a whole host of fresh and exciting breakthroughs. With our experience at the benchtop and in marketing, we know that those working in the life science industry often have ridiculously busy schedules, and may not have time to keep up to date with all the latest developments. So, we’re here to bring you our favourite new and amusing science stories from January 2018!

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Topics: Science, Geekery