The latest news, tips and insights from science and marketing

Bill Hinchen

Recent Posts

Return to sender

Posted by Bill Hinchen on 18-Sep-2015 14:43:03

Congratulations! You did it! You made it to the end of week and I think you’ll join in with us when we say, ‘Thank Faraday it’s Friday!’ So, what are you up to tonight? Heading anywhere fancy? Maybe taking a ride in a vesicle out into the bright light of the Cytosol, down past those hyperactive Mitochondria gangs? Hanging out at the good old Bilayer, perhaps? Maybe you’re just going way out of town, getting on the exocytosis express to somewhere completely different. Not sure? Well, check with that Golgi guy, he’s been sending people out to different places all night and they all seem to reach their destination.

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Topics: Science

Why life science marketers should be putting podcasts back on the agenda

Posted by Bill Hinchen on 30-Jun-2015 11:38:27

Podcasts used to be a thing, riding in on the wave of excitement that accompanied the iPod. By around 2008 podcasts were no longer a thing. People had moved on to alternative means of communication via the explosion of social media channels. But, as with turn-up jeans, exposed midriffs and actors from the 1980s, the trend has come full circle and podcasts are totally a thing, again.

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Topics: Marketing

Science: The GIF that keeps on giving

Posted by Bill Hinchen on 16-Jun-2015 09:09:00

If a picture is worth a thousand words, then a GIF is worth, erm, more. And who doesn’t love files in the graphics interchange format, endlessly cycling through mini-animations that fuel coffee-break entertainment?!

Science GIFs have delivered so much awesome to the world in such a short space of time, we thought we’d share some of our favourites with you. And if you love these, you should also check out our list of awesome science t-shirts!

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Topics: Science

Track down science stories like a pro: A guide to scientific content curation

Posted by Bill Hinchen on 26-May-2015 16:16:00

Google is great for finding stuff. I really have no idea how we ever coped without it! However, unless your Google Fu is sharply honed you can quickly find yourself deep in thousands of irrelevant search results. When it comes to digging out great science stories to share or write about, you need to be able to identify those that are not only relevant, but are also recent; science moves rapidly so while that cool ‘disease in a dish’ story still interests you, it’s old news as far as the community is concerned. Staying on top of recent developments in your chosen field is essential to your life science marketing efforts: it shows that you’re knowledgeable and familiar with changing trends. With enough high quality content, your audience will start to see you as a valuable and trustworthy source of information. If you want people to listen to what you have to say, you need to show them that you know your stuff!  So how do you make sure you’re not left behind in the scientific slow lane?

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Topics: Marketing

Blood brain barrier

Posted by Bill Hinchen on 02-Apr-2015 08:10:00

Thank Faraday it's Fri– err, Thursday! Thank Faraday it's (like a) Friday, due to the Easter weekend. As we approach such a well-received long weekend, we can turn our attentions to other things beyond the flickering screen in the office, the whirr of the centrifuge or the cacophony of ringing phones. It's time to venture outside, soak up that vitamin D and to give your brain a deserved rest. When doing so, spare a thought for the blood brain barrier: the tireless and unsung hero, forever vanquishing would-be assailants from instigating a neuronal nightmare. Thanks BBB, we salute you!

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Topics: Science

A lack of potential

Posted by Bill Hinchen on 06-Feb-2015 14:56:07

It's that time again. Time to put aside your pen, pipette, calculator or culture plates. Prepare a deserved cup of tea, maybe even a biscuit. Have a sit down at your desk. Hit ctrl+t on your browser and take some time to procrastinate. Friday is here. You've earned it. Your potential can wait until Monday.

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Topics: Science

Scientist top trumps: Expansion pack!

Posted by Bill Hinchen on 30-Jan-2015 10:23:00

To celebrate the advent of yet another glorious Friday, we thought we'd provide you with an expansion pack for your Scientist Top Trumps starter deck, complete with both Curie and Feynman! Stay tuned for additional cards for more epic science battles!
 

 

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Topics: Science

Getting a reaction

Posted by Bill Hinchen on 16-Jan-2015 11:34:18

It's a New Year and we're all back at uni/the office/the bench, which means it's time to stop asking, "Did you have a good Christmas? Get anything nice? Have a fun New Year?" and instead focus on the immediate, the now, and the characteristic outburst of, "Thank Faraday it's Friday!". Speaking of which, here's another reactionary outburst.

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Topics: Science

How to be a social media ninja

Posted by Bill Hinchen on 18-Nov-2014 07:38:00

Social media is a powerful tool for reaching your target audiences. However, while it’s easy to think that simply posting anything to Twitter or LinkedIn a few times a week is essentially covering your social media bases, you could end up a little disappointed if you don't get the results you're looking for. In order to get the most out of your social media activity, you're going to need to really understand your objectives and the resources you have available to try and achieve them. This will allow you to create a realistic tactical plan that will deliver success against metrics you can measure and track.

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Topics: Marketing

Asking anything: the power of Reddit

Posted by Bill Hinchen on 17-Nov-2014 10:28:23

Reddit is a collection of hundreds of forums – or subreddits – that cover almost every conceivable interest, is termed, ‘the front page of the internet’, and with millions of unique visitors every month, it has become the go-to source of news and information for many.

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Topics: Science, Marketing