The latest news, tips and insights from science and marketing

BioStrata Team

Recent Posts

Life science marketing in Germany—the latest media and social trends

Posted by BioStrata Team on 06-Feb-2018 16:38:55

Whilst not your typical ‘water cooler’ chatter for most offices, the BioStrata team has recently been talking about trends in B2B marketing in Germany. The German market often features in our international and regional marketing programmes for our clients because—as its government proudly advertises—Germany is the largest market in Europe for life science products.

If you’re interested in accessing the German life science market or would like to learn more about buying behaviour amongst German consumers, we’ve summarised just some of the latest insights that we’ve uncovered below.

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Topics: Marketing

Four challenges senior life science marketers face today (and how to overcome them)

Posted by BioStrata Team on 01-Feb-2018 11:41:54

Life science marketing is tricky. We work in a vast, fast-paced sector that is always changing and, let’s face it, often we have lots to do and very little time to do it. You may have a large team to manage, are relied upon by other departments, are expected to always put strategy first (and strategy takes time) and ultimately, you are always expected to be reporting—whether that be to the board, shareholders or other business units within your organisation. That doesn’t leave much time for participating in relevant industry committees, building your own brand (and fitting in time for your personal life!).

As a life science marketing pro, you have to constantly adapt to new situations. But as marketing continues to evolve rapidly, new challenges present themselves—and we all need to be ready to overcome them.

To help with your busy schedule, we've brought together four of the key challenges that we face as modern marketers, and have provided some tips on how to overcome them. 

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Topics: Marketing

What does the new ‘General Data Protection Regulation’ (GDPR) mean for the life science sector?

Posted by BioStrata Team on 12-Jan-2018 15:53:10

In just under five months, the European Union’s data protection laws will undergo their most dramatic changes in twenty years. The new General Data Protection Regulation (GDPR) aims to give control back to EU citizens and residents, and sets out to reshape how businesses process and handle personal data. Complying with these new regulations by the May 2018 deadline couldn’t be more important for the life science sector, where the processing of huge amounts of personal data will make companies vulnerable to non-compliance penalties of up to €20 million, or four per cent of annual worldwide turnover (whichever is higher).

But GDPR has been dubbed “the big elephant in the boardroom,” with many life science organisations still uncertain about what the changes mean for them, or even how to ensure compliance. To get you up to speed, we’ve put together an overview below, including some key resources and steps you can take to ensure you’re compliant well before the deadline hits.

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Topics: Industry Insight

Will the inbound marketing methodology work for your life science company?

Posted by BioStrata Team on 09-Jan-2018 16:44:03

One of the biggest shifts in the marketing landscape in recent years has been companies moving their marketing spend from outbound to inbound tactics. Both methods deliver results, but as inbound continues to grow it has very quickly taken the lead in the race for positive return on investment (ROI).

Life science companies that have adopted inbound marketing have seen great results, such as increased website traffic, more and better-quality leads, and an increase in revenue—with an excellent ROI. However, not all businesses are suitable for inbound.

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Topics: Marketing

What is the digital future of the laboratory (a brief review of LABVOLUTION 2017)?

Posted by BioStrata Team on 14-Jun-2017 11:49:00

Held this year in Hanover, Germany, LABVOLUTION is a European trade show for individuals seeking to discover the very latest innovations in laboratory equipment and workflow optimisation solutions. The event features a broad spectrum of products and services from a range of disciplines, from 3D printing and data analysis, to agricultural and diagnostic products. Last year, LABVOLUTION joined forces with the ever-popular trade show BIOTECHNICA, which was formally aimed at those working within the European biotechnology sector. The coming together of these two shows has meant delegates from far and wide are able to experience some of the most cutting-edge tech and insights from a broader range of scientific disciplines.

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Topics: Science, Industry Insight

The BioStrata Month in Marketing (April 2017)

Posted by BioStrata Team on 28-Apr-2017 14:14:00

Here at BioStrata, we live and breathe marketing. As such, we are always keeping abreast of the latest trends and developments in the ever-evolving marketing world. As any modern marketeer would probably agree, in this dynamic industry, there is never a dull moment and it can sometimes be tricky to keep on top of what’s hot (and what’s not).

But don’t worry, that’s why we’re here. We’ve scoured the web over the past month to bring you a digest of the top five marketing blogs from April. Read on to find out what everyone’s talking about this month.

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Topics: Marketing

A new era of innovation for life science research

Posted by BioStrata Team on 06-Apr-2017 10:19:59

The European Laboratory Research & Innovation Group (ELRIG) is a non-profit organization that hosts a number of conferences across different locations in Europe. These shows are a coming together of key opinion leaders, delegates and vendors from a wide range of applications, and are always a fantastic opportunity to see how the landscape of life science research is expected to change in years to come.

The theme of this year’s conference, held in Homerton College, Cambridge, was ‘Cells as Models of Disease and New Therapeutic Agents’. Talks were given on a range of topics, from immunotherapies in oncology, to single cell analysis and microfluidics. As ever, BioStrata attended the conference with great interest, and here are some of our personal highlights.

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Topics: Science

Applying the scientific method to your content marketing strategy

Posted by BioStrata Team on 14-Oct-2016 09:32:00

With a keen focus on using inductive reasoning to understand processes of the natural world, the scientific method was a huge milestone for human development and helped us shed the unscientific mysticism of the dark ages. Flash forward to today, and its illuminative approach spans far beyond the laboratory. For instance, applying the scientific method to content marketing can lead to much better results.

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Topics: Marketing

How content marketing can be used as a comprehensive business strategy

Posted by BioStrata Team on 12-Oct-2016 09:22:00

Content marketing is greater than the sum of its parts. More specifically, the value of an effective content marketing strategy exceeds basic marketing and will spread into other areas of your business. In this sense, it is a lot more than simply a marketing strategy – it’s a fundamental shift in how your business approaches its customers. Content marketing recognises that the buying habits of modern consumers and businesses have changed as a result of the internet, and that this customer-centric shift is necessary for any business that seeks to remain relevant.

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Topics: Marketing

Four reasons your scientific knowledge can translate into a great life science content marketing strategy

Posted by BioStrata Team on 26-Aug-2016 09:11:00

Marketers with a scientific background and technical knowledge have a number of great advantages in the world of content marketing – especially if they work for a life science company that produces technical content for scientifically minded audiences.

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Topics: Marketing