The latest news, tips and insights from science and marketing

Carolyn Butchers

Recent Posts

How and why you need to set SMART marketing goals

Posted by Carolyn Butchers on 18-Aug-2015 12:40:43

As any good marketer knows, goal setting is essential. How else are you going to be able to measure success? But how much thought really goes into your goals, and how are you measuring your performance against them? Well anyone who’s ever had sales training will know that sales goals are highly structured and commonly follow the SMART format – Specific, Measurable, Achievable, Relevant, and Timely. So how can you apply the principles of SMART goals to your marketing strategy to increase the ROI of your campaigns?

Read More

Topics: Marketing

The perfect start to ON Helix

Posted by Carolyn Butchers on 23-Jul-2015 15:45:00

As a reasonably new event, launched only in 2013, ON Helix has just run for the third year and has continued its now traditional welcome reception and BioNewsRound awards with the introduction of a panel discussion. Having attended the reception myself, it was a great opportunity to meet with members of academia and industry with an interest in translational research and discuss some of the latest developments within this application area.

Read More

Topics: Industry Insight

Top tips for leveraging LinkedIn in your marketing and sales efforts

Posted by Carolyn Butchers on 05-Nov-2014 11:54:35

I’m sure that most people in our industry are aware of LinkedIn and its ability to connect people across the globe on a professional level. However, are we all utilising the full capabilities of the network to leverage not only our personal skills and experience, but also to market the commercial benefits offered by our companies?

Read More

Topics: Sales