The latest news, tips and insights from science and marketing

Craig Townsend

Recent Posts

Inbound sales for life science companies: How to identify more opportunities and close more deals

Posted by Craig Townsend on 29-Mar-2018 17:49:50

Do you have a well-defined, strategic sales process? A process that enables you to identify good-fit prospects, initially connect with them and then help them to identify issues/opportunities before finally partnering or parting ways after leaving a positive impression? This blog post will introduce you to the inbound sales methodology, a systemised process designed to help you identify better-fit opportunities and close more sales. So how does inbound sales work? 

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Topics: Sales

How to build and execute the perfect life science inbound marketing campaign

Posted by Craig Townsend on 20-Nov-2017 13:55:57

At its core, inbound marketing involves producing a steady stream of compelling content that is valuable to potential customers. In return, these customers give companies the chance to interact with them by providing their contact details in order to receive interesting content in the future. This approach can help raise awareness, position your company as a thought leader, create demand, generate leads, and then nurture those leads until they are ready to become customers.

If you have enjoyed some of our previous webinars on why life science marketing needs to change and how inbound marketing can be an effective solution, but aren’t sure how to implement the approach or are looking to enhance your current marketing activities, then look no further. I’m going to show you how to plan and execute the perfect inbound marketing campaign today.

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Topics: Marketing

Why your sales strategy needs content marketing

Posted by Craig Townsend on 09-Sep-2016 09:44:00

The modern business environment has undergone quite a few fundamental changes over the past decade.

Consumers are more informed and discerning, technology has connected practically everyone and everything, and organisational structures are stripping down to their lean essentials. In this shifting environment, it’s crucial for companies to identify and address internal weaknesses or sticking points. For many, the rift between sales and marketing is a perfect example. The two departments working in isolation from each other can lead to internal frustrations and conflicts, as well as fewer leads being generated and sales closed. This is why sales and marketing need to align and work together towards their common goal.

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Topics: Sales

Life science content marketing tips (for a non-scientific marketer)

Posted by Craig Townsend on 12-Aug-2016 13:05:00

As a marketer in the life science industry, you work at the crossroads between scientific discovery and the exciting world of marketing. And while it’s important to be creative, analytical and everything else that makes a good marketer, those traits alone will may fall short of the unique marketing needs of a life science company.

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Topics: Marketing

An introduction to Baidu – China’s leading search engine

Posted by Craig Townsend on 11-Nov-2015 16:25:24

Baidu is the number one search engine in China, with approximately 68% of the country’s market share. Therefore, if you are thinking of targeting the Chinese market through digital means, we recommend that Baidu should be one of your first platforms of choice. Increasing your website’s ranking on Baidu requires a slightly different way of thinking about search engine optimisation (SEO) compared to what you might be used to when working within Google and Bing’s requirements.

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Topics: Marketing

From data to insight: how to use your web analytics to improve your marketing

Posted by Craig Townsend on 08-Oct-2015 12:32:12

Google analytics is a powerful tool, and once you’ve had a chance to learn its main functions, it can be reasonably straightforward to use. What’s more, it can provide actionable insights that you can use to improve the user experience of your website (and ultimately boost conversion rate to attract more customers). For example, if you want to measure traffic, it tells you how many visits your website receives. If you’re interested in referral sources, Google breaks them down and spits out a nice pie chart to help with your analysis.

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Topics: Marketing

How life science companies can make the most out of PPC

Posted by Craig Townsend on 07-Aug-2015 09:42:00

July has always been a particularly exciting month for me. Not because of the slight pause in grey British weather or the promise of an upcoming holiday, it’s because July is the time when agency researchers and statisticians around the world publish their half year PPC reports!

It’s no surprise to see insurance and professional services topping bid prices and impressions, as they have done for the past seven years (FYI you can now expect to pay £50 per click if you work in insurance and £45 if you’re a legal firm). What is surprising is the low cost and lack of competition surrounding the scientific tools market; a market where PPC has the potential to help companies generate a high number of high quality leads (well, if it’s planned strategically and carried out effectively).

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