The latest news, tips and insights from science and marketing

Life science trade shows are usually a solid fixture in PR and marketing calendars, but with the Coronavirus (COVID-19) outbreak gathering pace, a growing number of shows are being postponed or cancelled. However, even at a late stage, all is not lost. With a little creativity, there are numerous ways to leverage your existing trade show preparations by turning to alternative channels to reach your target audience with your organisation’s key messages.

It’s no secret that life science tradeshows can provide an invaluable opportunity to raise your profile and boost awareness of your latest offering. However, these events can also consume substantial amounts of budget—including booth set-up costs, sponsorship fees and travel expenses, not to mention a significant chunk of your team’s time. So, how can you make sure you secure a good return on your investment?

At BioStrata, we’re big fans of taking a scientific approach to marketing. From high-level strategy and planning to customer engagement and retention, your marketing efforts will be a lot more effective if they’re based on solid data and key metrics. This is why we were so chuffed to find this scintillating infographic, which reimagines Mendeleev’s periodic table of elements in terms of the essentials of a successful content marketing strategy.

Life science content marketing can seem like an overwhelming prospect, especially when it involves churning out new and engaging content.

With the discovery that cells can influence each other’s behaviour rather than operating in isolation came a number of exciting new possibilities for industry and medicine. Researchers in synthetic biology have been working to create multicellular ‘machines’ that talk to each other in the hope of utilising them for a wide range of applications – perhaps even a new class of smart drug to target cancer. At its simplest, such multicellular interaction may involve two cell populations that tell each other to fluoresce, and then to switch off again.