The latest news, tips and insights from science and marketing

Helen Stewart-Miller

Recent Posts

Beyond the peak: 5 messages you’ll want to keep sharing with the media

Posted by Helen Stewart-Miller on 16-Jul-2020 14:28:38

COVID-19 changed everything for everyone and it’s unlikely that we will ever do things in quite the same way again. Successful companies will have adjusted their operations and updated their products and services to proactively meet the new needs of customers – and will continue to do so in the market uncertainty that follows.

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Topics: PR

BioStrata strengthens life science marketing team with new hires

Posted by Helen Stewart-Miller on 30-Jun-2020 14:31:57

PRESS RELEASE: BioStrata has appointed two new recruits further advancing the agency’s expert marketing team. Joanne Butler, a CIM-qualified, creative and strategic senior marketer with 20 years of experience in B2B marketing agencies, takes on the newly created role of Client Services Director.

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Cancelled life science trade shows: PR tactics for turning a nightmare into an opportunity

Posted by Helen Stewart-Miller on 12-Mar-2020 14:23:38

Life science trade shows are usually a solid fixture in PR and marketing calendars, but with the Coronavirus (COVID-19) outbreak gathering pace, a growing number of shows are being postponed or cancelled. However, even at a late stage, all is not lost. With a little creativity, there are numerous ways to leverage your existing trade show preparations by turning to alternative channels to reach your target audience with your organisation’s key messages.

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Topics: PR

Five PR tactics to boost your life science tradeshow success and maximise ROI

Posted by Helen Stewart-Miller on 05-Aug-2019 14:38:03

It’s no secret that life science tradeshows can provide an invaluable opportunity to raise your profile and boost awareness of your latest offering. However, these events can also consume substantial amounts of budgetincluding booth set-up costs, sponsorship fees and travel expenses, not to mention a significant chunk of your team’s time. So, how can you make sure you secure a good return on your investment?

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Topics: PR

The periodic table of content marketing [curated infographic]

Posted by Helen Stewart-Miller on 05-Oct-2016 09:15:00

At BioStrata, we’re big fans of taking a scientific approach to marketing. From high-level strategy and planning to customer engagement and retention, your marketing efforts will be a lot more effective if they’re based on solid data and key metrics. This is why we were so chuffed to find this scintillating infographic, which reimagines Mendeleev’s periodic table of elements in terms of the essentials of a successful content marketing strategy.

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Topics: Marketing

How to repurpose existing content for your life science content marketing strategy

Posted by Helen Stewart-Miller on 27-Jul-2016 14:01:00

Life science content marketing can seem like an overwhelming prospect, especially when it involves churning out new and engaging content.

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Topics: Marketing

The light touch of synthetic biology

Posted by Helen Stewart-Miller on 05-Nov-2015 14:04:22

With the discovery that cells can influence each other’s behaviour rather than operating in isolation came a number of exciting new possibilities for industry and medicine. Researchers in synthetic biology have been working to create multicellular ‘machines’ that talk to each other in the hope of utilising them for a wide range of applications – perhaps even a new class of smart drug to target cancer. At its simplest, such multicellular interaction may involve two cell populations that tell each other to fluoresce, and then to switch off again. 

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Topics: Science