The latest news, tips and insights from science and marketing

Kat Steer

Recent Posts

BioStrata announces new hires to drive continued growth across its specialist marketing communications offering

Posted by Kat Steer on 30-Jan-2019 13:57:14

PRESS RELEASE: Life science marketing communications agency BioStrata has announced a series of new appointments this quarter, as part of its ongoing strategy to further develop its specialist services across public relations and inbound marketing. All five new hires will be based out of BioStrata’s UK headquarters in Cambridge, although its team also spans North America and mainland Europe.

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Topics: life science marketing agency, careers

BioStrata shortlisted for Small Business of the Year award

Posted by Kat Steer on 27-Mar-2018 10:43:04

BioStrata is proud to have been shortlisted as a finalist for ‘Small Business of the Year’ as part of the Cambridge News Business Excellence Awards 2018. The awards culminated in a gala ceremony on 22 March at King's College, Cambridge, which was hosted by John Pienaar, the BBC's deputy political editor.

Clare Russell PhD, co-founder and Managing Director of BioStrata, commented: "A huge congratulations to all of the finalists and winners at the 2018 Cambridge News Business Excellence Awards. It was great to hear so many success stories at the ceremony, particularly from the area’s life science sector. The awards demonstrated how Cambridge continues to be a vibrant and fast-growing hub for innovation, entrepreneurialism and business growth. We’re very excited to be part of that and to recruit local and international talent to join our team".

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Topics: life science sector

BioStrata unveils expanded leadership team

Posted by Kat Steer on 01-Feb-2018 15:19:29

PRESS RELEASE: BioStrata, a specialist life science marketing agency, has today announced senior promotions to two new leadership roles at the company. Helen Stewart-Miller takes up the newly formed Director of PR Services role, while Craig Townsend will become BioStrata’s first Director of Sales and Marketing Services. This comes in addition to a number of promotions and key senior hires across the team within the last six months, each designed to support the company’s ongoing growth and success.

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Topics: Marketing

What can digital marketing learn from traditional events and meetings?

Posted by Kat Steer on 16-Oct-2017 13:29:15

The static popularity of many scientific meetings won’t be news to you: whatever sector of the life sciences we work in, we can probably all recall meetings that may have started to drop off in terms of size and quality, or even disappeared from the calendar completely. At the same time, the importance of effective digital marketing has grown massively.

However, we shouldn’t be too quick to brush traditional meetings aside. Maybe we can even learn from successful conferences and use these insights to enhance our digital programs. Based on recent conferences that I’ve experienced, there are two main areas where marketing professionals can incorporate ideas inspired by successful scientific meetings (many of which are growing in popularity, not declining). These revolve around the importance of memorable content, and the need to build powerful one-to-one connections with customers. Read on to learn more.

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Topics: Marketing

BioStrata announces new senior hires to drive continued growth across its specialist marketing communications offering

Posted by Kat Steer on 28-Sep-2017 13:32:00

Life science marketing agency BioStrata has announced two new senior appointments this month, as part of its ongoing strategy to further build out its specialist marketing services. With key strengths and a strong reputation in inbound marketing, PR, social media, digital marketing, science writing and content development, Kat Steer (PR Account Director) and James Reeve (Director of Digital Services) will complement and expand upon these strengths as BioStrata continues to provide integrated, multi-channel marketing solutions that deliver exceptional results for life science companies.  

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