The latest news, tips and insights from science and marketing

Kate Marshall

Recent Posts

How to create infographics that engage, educate and persuade life science customers

Posted by Kate Marshall on 09-Mar-2018 10:04:59

Infographics can be a powerful tool in the modern life science marketer’s toolbox. As their name suggests, infographics are pieces of content that can help convey sometimes complex or detailed content (such as data) in an attractive, impactful and manageable visual form. Used correctly, a great infographic can be an effective lead-generation tool, be utilised across a number of platforms to convey your company’s message, and speak directly to your ideal customers. Around 65% of people are visual learners, and research has shown that the brain can process and retain visual information in as little as 13 milliseconds. This makes an infographic the perfect tool to make a lasting impression on your prospects. 

High-value content, like infographics, require a good amount of time and resource investment, something that is not always readily available for the busy marketing pro of today. To help, we’ve summarised some top tips on how to create the perfect infographic for use in your life science marketing programmes.

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Topics: lead generation, content, infographics, brand awareness

Why answering these five questions is the best way to attract new life science customers

Posted by Kate Marshall on 15-Feb-2018 17:05:10

In life science marketing, attracting the attention of your prospects isn’t always as easy as we’d like. With the vast amount of content available at this point, it’s now becoming harder than ever to cut through the clutter. This is especially true given the growing number of free content resources that have been published by life science companies over the last 12 months, such as eBooks and whitepapers. So, what can life science marketers do to make people sit up and pay attention?

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Topics: Life science marketing, Content Marketing

What does the new ‘General Data Protection Regulation’ (GDPR) mean for the life science sector?

Posted by Kate Marshall on 12-Jan-2018 15:53:10

In just under five months, the European Union’s data protection laws will undergo their most dramatic changes in twenty years. The new General Data Protection Regulation (GDPR) aims to give control back to EU citizens and residents, and sets out to reshape how businesses process and handle personal data. Complying with these new regulations by the May 2018 deadline couldn’t be more important for the life science sector, where the processing of huge amounts of personal data will make companies vulnerable to non-compliance penalties of up to €20 million, or four per cent of annual worldwide turnover (whichever is higher).

But GDPR has been dubbed “the big elephant in the boardroom,” with many life science organisations still uncertain about what the changes mean for them, or even how to ensure compliance. To get you up to speed, we’ve put together an overview below, including some key resources and steps you can take to ensure you’re compliant well before the deadline hits.

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Topics: Industry Insight

A round-up of the key highlights from BioBeat17

Posted by Kate Marshall on 12-Dec-2017 17:07:02

On 16th November, BioBeat held its fifth summit at the Francis Crick Institute in London. Following the success of the four previous summits, this year’s meeting focused on the theme ‘re-shaping biotech partnering'. Coming after the recent publication of its annual Movers and Shakers in BioBusiness report on 2nd November, BioBeat17 brought together scientists, entrepreneurs, and investors to explore strategies and opportunities for accelerating translation between academia and industry. Here's a brief round-up of some of our highlights from the event. 

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Topics: Industry Insight

Innovation via collaboration: A novel ‘microscope within a microscope’ sheds fresh light on disease biology

Posted by Kate Marshall on 29-Nov-2017 15:44:55

We visited the Francis Crick Institute in London recently to attend the BioBeat17 summit, which focused on the theme ‘Re-shaping Biotech Partnering’. At the meeting, we heard Dr Lucy Collinson, Head of Electron Microscopy at the Crick, present a fascinating case study that illustrated how collaboration can drive innovation and translation within biomedical research.

By assembling a multidisciplinary team and establishing partnerships with various biotech companies, Dr Collinson managed to physically combine a fluorescent light microscope and a volume electron microscope for the first time, supported by the Crick’s scientific translation team and its distinctive ‘discovery without boundaries’ strategy. Below we uncover how this unique synergy has changed the face of imaging technology, to reveal a fresh viewpoint on disease biology.

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Topics: Science

Challenging the status quo: the female leaders championing change in UK biobusiness

Posted by Kate Marshall on 03-Nov-2017 13:28:12

Now in its fifth year, BioBeat is a collaborative innovation platform for bioentrepreneurs and leaders that helps drive innovation and progress in the biotech and pharmaceutical industries. Its annual 50 Movers and Shakers in BioBusiness report demonstrates the achievements of female entrepreneurs and trailblazers in the life sciences. The upcoming BioBeat17 summit will also bring together thought leaders in the field, kindling fresh ideas and discussions around the summit theme of 're-shaping biotech partnering'.

BioStrata is proud to partner with BioBeat to raise awareness of this important topic across the life science sector, and we have enjoyed getting a preview of the 2017 report as part of this partnership (which was published on 2 November). Here we provide a quick snapshot of this year’s report, although all 50 “Movers and Shakers” are too many to mention in this short post! So we have highlighted just a handful of these talented leaders as typical examples of how they are all overcoming global healthcare challenges.

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Topics: Industry Insight

What is it like to be a commercial Science Writer?

Posted by Kate Marshall on 25-Aug-2017 11:19:54

As scientists, we can sometimes find ourselves faced with a choice between different career paths. At this crossroads, following one path lets you continue along your research career, while the other takes you in a different direction entirely. When I finished my PhD, I knew a career in research wasn’t for me, so instead I followed my passion for science communication. That’s why I’m now a Science Writer here at BioStrata, a specialist life science marketing agency, where I happily get to satiate my own curiosity about science, while also being able to tell the rest of the world all about it!

But what is it really like to be a Science Writer? And could it be a good career option for you? To help you decide, below I’ve shared exactly what I do and why I love it so much!

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Topics: Life science marketing, careers

The Francis Crick Institute: science with collaboration at its core

Posted by Kate Marshall on 12-May-2017 09:24:43

Like its Nobel laureate namesake, the Francis Crick Institute is a scientific force to be reckoned with. Opened by the Queen in late 2016, this £650 million research facility represents a landmark partnership among six leading organisations that share a common goal: advancing biomedical research to address the most urgent health concerns of the 21st century. In a recent visit to the Crick, we put this new facility under the microscope and were intrigued to discover a prevalent collaborative culture. Could this approach set it apart in its quest for scientific excellence and innovation?

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Medical diagnostic testing: new guidelines for a new way forward?

Posted by Kate Marshall on 25-Apr-2017 09:17:25

Somewhere in the world, a clinician analyses a new-born baby’s blood; what she finds can potentially save his life, as the test she uses has been carefully developed to detect the molecular traces of a specific disorder. This laboratory developed test (LDT), and many others like it, is fast becoming an essential part of the diagnostic toolkit used by healthcare providers across the developed world.

But as the use of LDTs has grown, so too have calls for their standardisation. These calls are being met with new regulations designed to improve reproducibility and enhance patient safety. But what impact will these regulations have on the healthcare industry, and how will they affect clinicians, manufacturers and ultimately, patient health?

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Topics: Science

The technology behind a healthy 2017

Posted by Kate Marshall on 24-Feb-2017 13:04:34

As the grey skies of March loom ever closer, Christmas indulgence has become a distant memory. We are now well into 2017, and although our new year’s resolutions may have been put away with the decorations, science might just have our back (again).

Around a quarter of us report that technology is key to keeping us in good shape. So what tools, tips and tricks will help us beat the bloat in 2017? Here are some recent tech innovations that just might help us reach next Christmas in better shape.

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Topics: Science