The latest news, tips and insights from science and marketing

Michelle Ricketts

Recent Posts

Too cool for school

Posted by Michelle Ricketts on 13-Nov-2015 09:59:03

Well it’s here - the dreaded winter! Much beloved small talk topic of strangers the world over, the weather is officially on its way to freezing. Yep, it’s that time of year when noses are running, cheeks are rosy, toes are numb and your fingertips turn into ice blocks. Well not literally but you know what I mean and that’s at a mere 0°C, unless of course you’re liquid nitrogen! Clearly far too cool to follow the laws of physics for other liquids like water, it takes an extreme -210°C to stop this supercool element in his flow. Even when things are heating up, his ultracool state is enough to induce a state of entropy envy amongst the melting ice cubes. Working in the lab I’m sure you’re O-2 familiar with LN2 (and the endless health and safety forms that come with it) but hey it’s Friday so sit back, relax and chill out. Although it’s probably best not to get too chilled – cryopreservation should be left to your samples and cells.

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Topics: Science

Ignoble Ig Nobel Prizes 2015

Posted by Michelle Ricketts on 16-Oct-2015 11:34:21

Every year, around about mid to late September, a notoriously prestigious group of Nobel laureates congregate at Harvard University’s Sanders Theatre to honour the absurd, the improbable and the downright delightful work of their fellow scientists. We’re talking about the Ig Nobel Prizes of course! Here are a few of our favourites from this year’s winners.

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Topics: Science

Scientist top trumps 3

Posted by Michelle Ricketts on 25-Sep-2015 12:17:49

Bad week? I bet even the most triumphant scientists have had their fair share of ups and down. Fear not, it's Friday  you made it and there’s always a light at the end of the tunnel (unless of course you’re Schrodinger’s cat), just take a look at what this lot went on to achieve. Here’s the latest instalment for your Scientist Top Trumps collection. Who do you think gets top trumps this time? As a geneticist, I may be biased but my money’s on the a-maizing Barbs McClintock, with a pipetting speed of 10 and a corn-ucopia of jumping genes to contend with I’d say she’s a safe bet. Watch out for Franklin though, she’s double trouble!

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Topics: Science

Top 10 tips for writing a compelling blog post: part 2

Posted by Michelle Ricketts on 21-Jul-2015 10:21:00

We’ve posted a fair few blogs in our time, covering all sorts from the life science and marketing worlds. So we thought we’d let you in on some of our not-so-secret tips on how to go about writing a successful blog. Turns out, we had so much to share (and in an endeavour to practice what we preach – see point 1 below) that we simply couldn’t resist turning this into a mini-series. If you missed part 1 of the essential guide to effective blogging for the life science industry you can catch up here. Further enlightenment awaits in the next five tips below. 

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Topics: Marketing

Top 10 tips for writing a compelling blog post: part 1

Posted by Michelle Ricketts on 17-Jul-2015 10:58:00

We write a lot of blogs here at BioStrata. We post on all sorts of topics: everything from interesting tales from our fellow scientists to hints, tips and inside knowledge on how best to achieve success in life science marketing. If used correctly, a website blog can do wonders for your business, so we thought we'd add to our repertoire and write a blog about, well, blogging. Take a look at part one of our guide to effective blogging and quickly establish yourself as a thought leader in your industry.

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Topics: Marketing

Music streaming for life science marketing

Posted by Michelle Ricketts on 07-Jul-2015 10:23:00

Recently, a large travel company launched an advertising campaign that allowed online music-streamers to listen and contribute to custom holiday playlists to compliment various holiday situations and emotions from ‘packing suitcases’ to ‘sad to be going home’. After all, a memorable song can swiftly transport you back to your favourite holiday moment and have you sipping swanky drinks in the sunshine in no time. No doubt, we all have a song that brings back those fond memories of a particular event, or a track that we play to get us through the day. Music is indeed very much a part of daily life for most people, whether at work or away on holiday.

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Topics: Science

Hot off the press: Espresso evolution

Posted by Michelle Ricketts on 31-Mar-2015 15:00:00

The coffee-fuelled workforce of today simply couldn’t function without a daily dose of their beloved caffeine concoction and scientists are no exception. There are even some stats to prove it – we know you love those! There’s also a good chance you’re reading this with your boiled beverage of choice brewed and bound firmly in hand. (That’s certainly how this was written anyway.)

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Topics: Science