The latest news, tips and insights from science and marketing

Neha Karl

Recent Posts

10 things to look for when choosing a life science marketing agency (part 1)

Posted by Neha Karl on 30-May-2017 14:09:00

The life science market is extremely diverse, stretching across a wide range of sector areas, from drug discovery and pharmaceutical manufacturing, to microscopy and lab equipment. Given this, the idea of being able to source a marketing agency that is going to understand your specific niche or the vast range of application areas you cover, may simply seem unfeasible. However, the target audiences within these sectors often have a lot in common when it comes to evaluating, selecting and purchasing solutions. As such, a specialist agency with experience working in the life science sector may have just the expertise you need.

Even so, finding an agency that can understand and share your company’s goals and ethos, and support you in achieving success, isn’t easy. To help, we’ve summarised 10 questions you should keep top-of-mind when looking for a specialist life science marketing agency who truly understands your needs, and can ultimately offer a seamless extension of your internal team.

Read More

Topics: Marketing

How outsourcing can reduce the stress of executing your content marketing strategy

Posted by Neha Karl on 19-Oct-2016 09:23:00

Implementing a content marketing strategy can be stressful, especially when you’re targeting a niche market like the life science sector. Not only do you have to create consistently high-quality content that’s engaging and relevant to readers in the field, you also have to manage strategy while guiding potential customers along their unique buyer’s journey.

Read More

Topics: Marketing

Content marketing statistics every life science marketer needs to know

Posted by Neha Karl on 07-Oct-2016 09:13:00

As a life science marketer, you’ve probably at least heard about content marketing, and how it’s steadily gained in popularity over the last decade. But there’s a lot of information out there, and it can seem overwhelming and difficult to make sense of what all the facts and figures actually mean – or could mean – for your life science marketing strategy.

Read More

Topics: Marketing

Santa clones

Posted by Neha Karl on 11-Dec-2015 16:16:31

Are you as busy as Santa this holiday season? Don’t worry, it’s only a matter of time before you’ll be able to follow Santa's lead and start cloning yourself (after all, that must be how he gets so much done in one night, right?!). In the meantime, find yourself some elves and put on that Santa hat – we promise it truly does boost productivity levels. If you’re still snowed under a pile of work, chill out and have some eggnog, after all it’s only 14 days until Christmas!

Read More

Topics: Science

Elementary dress code

Posted by Neha Karl on 30-Oct-2015 11:34:08

There are alkynes of people in this world, but casual Fridays help us to all bond. It may not be the only solution, but it is sure to stir a reaction. If you're worried about the dress code, just make sure that you continue to iron your shirt, periodically of course. And if in the process you lose your sense of style, check your jeans.

Read More

Topics: Science

Cell-fie

Posted by Neha Karl on 02-Oct-2015 10:29:48

Oh my golgi, you look good! Damn Friday, your nucleus is seriously on fleek today. We can’t figure out if it’s just the angle or your cell provider – but whatever it is, it’s working. So what are your weekend plans? No matter if you’re multicellular or a single cell, break down your wall, get insane in the membrane and make this weekend endoplasmic re-diculous.

Read More

Topics: Science

How to improve social media performance across every metric

Posted by Neha Karl on 22-Sep-2015 10:09:16

Last month we published a blog on how we tripled social media performance across every social metric, and we were overwhelmed with the amount of engagement we got from everyone. Now that you’ve seen the results of quadrupling social media posting frequency, we know many of you are keen to give it a try for your business too. So as promised, here’s exactly what we did.

Read More

Topics: Marketing

How we tripled social media performance across every metric (and how you can too)

Posted by Neha Karl on 27-Aug-2015 11:17:00

The ultimate aim of most businesses is to grow their customer base, and a good place to start is by increasing website traffic. You’ve probably all heard at some point or another that one of the best ways to do this is by demonstrating your knowledge through content marketing. And that distributing your content on social media channels can be a great way to capture and engage an audience.

Read More

Topics: Marketing

Improve your marketing by using better segmentation to personalise the message

Posted by Neha Karl on 04-Aug-2015 10:35:04

The other day I tried on a ‘one-size-fits-all’ shirt, only to find that much to my disappointment, it couldn’t have looked further from flattering. That got me thinking about the absurd nature of the ‘one-size-fits-all’ analogy. As unique individuals, how on earth could ‘one-size’ seriously fit every person? It may sound cynical but look around; the approach is everywhere – from clothing and pharma, right down to how some companies market their products and services.

Read More

Topics: Marketing

Five essential marketing blogs you should be reading

Posted by Neha Karl on 23-Jun-2015 08:58:00

With near limitless sources of information these days, from articles and blogs to company pages and podcasts, it can be challenging for marketers to stay on top of what’s hot and what’s not. Rather than sifting through everything to get to the good stuff, we personally like to keep an eye on a few key blogs: they’re fresh, informative, driven by true expertise, easy-to-read and provide a personal feel for the reader. Deciding which of the thousands of blogs to read can be a chore within itself, so to make your life easier, we’ve listed some of our current favourite marketing blogs…

Read More

Topics: Marketing