The life science market is extremely diverse, stretching across a wide range of sector areas, from drug discovery and pharmaceutical manufacturing, to microscopy and lab equipment. Given this, the idea of being able to source a marketing agency that is going to understand your specific niche or the vast range of application areas you cover, may simply seem unfeasible. However, the target audiences within these sectors often have a lot in common when it comes to evaluating, selecting and purchasing solutions. As such, a specialist agency with experience working in the life science sector may have just the expertise you need.
Even so, finding an agency that can understand and share your company’s goals and ethos, and support you in achieving success, isn’t easy. To help, we’ve summarised 10 questions you should keep top-of-mind when looking for a specialist life science marketing agency who truly understands your needs, and can ultimately offer a seamless extension of your internal team.