Problem-solving is at the heart of many scientific disciplines, so it’s hardly surprising that scientists question new information. When it comes to their buying behaviours, the same thinking applies—scientific researchers tend to analyse their options and base their purchase decisions on data, as well as peer recommendations. To engage with these audiences, marketers need to align with their research-driven nature.
Inbound marketing uses relevant and valuable content in a structured way to naturally attract prospects to your website. Through provision of this high-quality content, you can increase website visitors, generate more leads and increase your revenue in the life sciences sector. We showcase how effective Aptuit, a contract research organisation (CRO), found this approach.