The latest news, tips and insights from science and marketing

Richard Massey

Recent Posts

10 foolproof ways to generate more leads from your life science landing page

Posted by Richard Massey on 20-Feb-2018 11:49:23

In the life science marketer's toolbox, landing pages are the catalysts that convert visitors into leads. They have one simple function – to get prospects to hand over their precious contact details in return for that eBook, webinar or free consultation that will make their lives infinitely easier.

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Topics: Life science marketing, lead generation, landing pages

What every content marketer should know about developing effective buyer personas

Posted by Richard Massey on 02-Jan-2018 16:45:32

Content is the fuel that powers every inbound marketing campaign, but in order to attract interest, convert website visitors into leads and drive sales, it’s got to resonate with your target audience. Of course, before you can create high-value content that your prospects won’t be able to live without, you need to find out what makes them tick. That’s why, as a content marketer, the more time you spend understanding the needs, challenges, goals and pain points of your ideal customers, the more successful your campaign will be.

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Topics: Marketing tactics

Food safety research that’s the best thing since sliced bread

Posted by Richard Massey on 05-Jan-2017 11:14:04

Like many of us here at BioStrata, you may have over-indulged on turkey and chocolate during the festive break. But spare a thought for the science keeping your food safe and you healthy at this delicious time of year. Thanks to brilliant collaborations and interdisciplinary research, scientists are cooking up a whole host of food protection innovations. We’ve digested the science and would like to serve you up a few portions of research that have tickled our taste buds.

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Topics: Science

New imaging techniques are changing how we see cell biology

Posted by Richard Massey on 05-Dec-2016 14:42:16

Cell imaging is a powerful tool that’s helping scientists form a clearer picture of the dynamic processes occurring within living cells in real-time. We’ve recently witnessed a number of significant advances in microscopy and fluorescent marker agents take to the stage, so we thought we'd zoom in on the latest developments in imaging that are bringing into focus extraordinary insight into cell biology.

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Topics: Science

BioBeat16: Does UK life science need to better champion its achievements?

Posted by Richard Massey on 30-Nov-2016 11:03:01

A couple of weeks ago, BioStrata attended BioBeat16, a networking event and panel discussion featuring women in biobusiness who are delivering remarkable success in their field. The theme of the summit was Stretching Biotech Pharma Entrepreneurship, and the breadth of experience on the panel and in the room led to a lively and thought-provoking discussion. Some of the topics covered included collaborative working in life science, the importance of university technology transfer offices and innovative funding models.

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Topics: Science

Nanobots for drug delivery: is the future already here?

Posted by Richard Massey on 16-Nov-2016 10:49:23

Legendary physicist Richard Feynman, in his 1959 lecture ‘There’s plenty of room at the bottom, imagined a future where autonomous robots could operate inside the body – where you could, in his words, ‘swallow the surgeon’. Whilst we’re not there just yet, in recent years we’ve witnessed some truly remarkable advances in medical nanorobotics. With this in mind, we thought we’d share three of our favourite recent advances in nanomedicine with potentially game-changing implications for administering targeted drug treatments.

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Topics: Science

BioStrata interview life science leaders in the run up to BioBeat16

Posted by Richard Massey on 14-Nov-2016 09:16:00

Now in its fourth year, BioBeat is a collaborative platform for entrepreneurs and leaders in the biotech industry. Each year, BioBeat publishes its ‘Movers and Shakers’ report, which honours women who are setting the pace in life science and delivering extraordinary success in their field. The theme of this year’s BioBeat16 summit is Stretching Biotech Pharma Entrepreneurship. In the run up to this event, BioStrata spoke to some of last year’s Movers and Shakers about their work and sought their opinions on the best ways to nurture entrepreneurship and deliver real benefits to patients.

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Topics: Science

Three medical devices that combine the latest tech with cutting-edge bioscience

Posted by Richard Massey on 30-Sep-2016 15:49:13

Ground-breaking life science often draws on expertise from multiple disciplines. This is certainly true of the latest advances in medical device technology, poised to revolutionise patient diagnosis and care. Here, we feature some of the newest instruments and implants made possible thanks to the awesome combination of biomedical research and technology.

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Topics: Science

The biotechnology shaping the future of diagnostic testing

Posted by Richard Massey on 16-Sep-2016 16:43:51

Here at BioStrata, we get excited about the latest biochemical research that is advancing life science technology. From biomarker assays and biosensors through to imaging and nanofluidics, we’re interested in the cutting-edge biotechnology enabling the development of new diagnostic techniques. Here, we highlight three recent diagnostic innovations that are getting experts talking.

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Topics: Science