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Rob Hughes

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The creative solution

Posted by Rob Hughes on 17-Mar-2015 15:03:00

Creative: a panacea for anything and everything? Or is it that magical corporate label for a process someone else clearly does not understand? A brush that is liberally dolloped onto something at the last minute that missed the point in the first place? It’s a shame Mr Jobs had never come up with that mystical F13 Key shortcut that does all that creative stuff, while people got on with other less taxing distractions – it would have made him a bigger fortune!

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Topics: Industry Insight