The latest news, tips and insights from science and marketing

The latest coronavirus findings and the life science sector’s response

Posted by Abby Edwards on 01-Apr-2020 09:30:00

It’s been another week of unwelcome milestones as the COVID-19 pandemic tightens its hold on the world, with the number of coronavirus-related deaths passing 1,000 in the UK and exceeding 30,000 globally. Meanwhile for many of us, more restrictive social distancing measures have been re-shaping daily routines in unexpected ways and blurring the lines between home and work life. In these challenging times, we realise it can be difficult to stay abreast of the latest science and industry news. To help keep you informed, we’ve summarised some of the week’s most important coronavirus developments.

 

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COVID-19: The latest coronavirus science news and how the pandemic is impacting our industry

Posted by Abby Edwards on 25-Mar-2020 19:19:01

As the COVID-19 pandemic continues to spread around the globe, the measures to control the outbreak have been changing our work and personal lives in unprecedented ways. With the situation changing daily, it’s not easy to keep up with the most recent developments. To help you stay in the know, we’ve rounded up the latest coronavirus science and highlighted the impact on our industry so far.

 

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How BioStrata is supporting its clients and the life science community during the COVID-19 outbreak

Posted by BioStrata Team on 20-Mar-2020 16:05:54

At BioStrata, we appreciate this is an unsettling and troubling time for everyone and wanted to reach out and reassure all of our clients that our commitment to client projects remains as strong as ever. Please see our company statement below for more information.

 

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Cancelled life science trade shows: PR tactics for turning a nightmare into an opportunity

Posted by Helen Stewart-Miller on 12-Mar-2020 14:23:38

Life science trade shows are usually a solid fixture in PR and marketing calendars, but with the Coronavirus (COVID-19) outbreak gathering pace, a growing number of shows are being postponed or cancelled. However, even at a late stage, all is not lost. With a little creativity, there are numerous ways to leverage your existing trade show preparations by turning to alternative channels to reach your target audience with your organisation’s key messages.

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Topics: PR

Life science marketing has changed: Can an inbound approach help you reach your goals?

Posted by Paul Avery on 11-Feb-2020 13:30:00

Problem-solving is at the heart of many scientific disciplines, so it’s hardly surprising that scientists question new information. When it comes to their buying behaviours, the same thinking appliesscientific researchers tend to analyse their options and base their purchase decisions on data, as well as peer recommendations. To engage with these audiences, marketers need to align with their research-driven nature.

Inbound marketing uses relevant and valuable content in a structured way to naturally attract prospects to your website. Through provision of this high-quality content, you can increase website visitors, generate more leads and increase your revenue in the life sciences sector. We showcase how effective Aptuit, a contract research organisation (CRO), found this approach.

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Topics: Marketing

So much science, so little time (Winter 2020 edition).

Posted by Mira Nair on 17-Jan-2020 09:21:38

The start of a new year is always a busy time, and as projects rapidly begin to snowball, you may find yourself struggling to stay abreast of all the latest science news. To keep you up to date and inspire you as we enter a new decade, we’ve summarised some of the tree-mendous discoveries that caught our eye during 2019.

From the release of sterilised mosquitoes in a bid to tackle malaria to the discovery that even tiny, single-celled organisms can make decisions, there are many different reasons to feel positive. So why not take a break from preparing for the year ahead and read on to be motivated by some of last year’s highlights?

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Topics: Science

From internal marketer to Account Director: Five things I’ve learned about working in a marketing agency

Posted by Mira Nair on 17-Dec-2019 11:19:51

If you work in marketing internally for a specific company, you’ll probably be aware that the world of agency is very different. But how do you find out what that world’s like, and whether it would suit you? I hope I can help you answer these questions, since I’ve experienced both environments. I started my career by working client-side (as an ‘internal marketer’), then a year ago I took my first agency job as an Account Director.

In hindsight, the move was a very positive decision for me, but at the time it felt like a leap of faith. If I’d known a bit more about the nature of the role, I’d have been more confident taking the plunge. So, to help those in a similar situation, here are five things about working in agency that I wish I’d known a year ago.

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Topics: Careers

So much science, so little time (Autumn 2019 edition).

Posted by Rachael Young on 29-Nov-2019 11:40:49

As summer fades into a distant memory and the central heating kicks in, it’s easy to slip into hibernation mode and lose track of the latest scientific and medical breakthroughs. So, to keep you informed and entertained this autumn, we’ve put together our favourite science stories, including exciting award news and a rather shocking discovery. We’re sure you’ll find this edition electrifying!

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Topics: Science

What's it like to be an Inbound Account Director?

Posted by Mira Nair on 20-Nov-2019 11:58:12

As an experienced marketer, you’ll have a whole host of career options at your fingertips. The question is: which one is right for you? It’s crucial to find a role where you can thrive, but it can be hard to judge whether you’ll really take to a position just from the job description.

For example, a typical description for an Inbound Account Director (AD) might say that you’ll manage a portfolio of client accounts—but what does that look like in reality? What’s the true nature of the job, and what does it feel like to do it day-to-day? If you’re looking for a bit more detail on that score, I’ve shared my thoughts below. Hopefully, this blog will give you a picture of what the role is like and whether you’d enjoy it.

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Topics: Careers

Five reasons why working as a science writer at a life science marketing agency could be your dream job

Posted by Paul Avery on 29-Oct-2019 15:28:13

Do you love writing about science, but feel you haven’t found the right outlet for your talents? Perhaps you’ve written blogs or news articles as part of your current role, but want to spend more time doing what you enjoy most—telling scientific stories in engaging and creative ways. You could be a freelance science writer who wants to spend a little less time chasing clients, and more time developing new skills with some of the industry’s leading talent. Or possibly you’re an experienced in-house copywriter looking for a fresh perspective and some new scientific stories to get stuck into. If so, then maybe working for a life science marketing agency is for you!

We’ve put together five compelling reasons why you might love working as a science writer at a life science marketing agency like BioStrata, and why it could be the best next step for your career.

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Topics: Careers