The latest news, tips and insights from science and marketing

Too cool for school

Posted by Michelle Ricketts on 13-Nov-2015 09:59:03

Well it’s here - the dreaded winter! Much beloved small talk topic of strangers the world over, the weather is officially on its way to freezing. Yep, it’s that time of year when noses are running, cheeks are rosy, toes are numb and your fingertips turn into ice blocks. Well not literally but you know what I mean and that’s at a mere 0°C, unless of course you’re liquid nitrogen! Clearly far too cool to follow the laws of physics for other liquids like water, it takes an extreme -210°C to stop this supercool element in his flow. Even when things are heating up, his ultracool state is enough to induce a state of entropy envy amongst the melting ice cubes. Working in the lab I’m sure you’re O-2 familiar with LN2 (and the endless health and safety forms that come with it) but hey it’s Friday so sit back, relax and chill out. Although it’s probably best not to get too chilled – cryopreservation should be left to your samples and cells.



Adding a little entertainment to your marketing

Getting people's attention is best achieved through a combination of being informative and entertaining. Being creative with your knowledge and showing your target audience that you understand their needs is what really sets good content marketers apart from the crowd.

If you’d like to learn more about how we regularly work with our clients to achieve this, via everything from comics and memes like the above, to infographics, animations, blogs, whitepapers and more, get in touch now.

Contact us