The latest news, tips and insights from science and marketing

Is life science marketing broken? If so, what can we do to fix it? [free webinar series]

Posted by Paul Avery on 19-Jun-2017 14:37:30

 

 

There are not many areas of business strategy and execution that are currently changing as fast as marketing. Buyer behaviour continues to evolve rapidly while ubiquitous access to the internet, the rise of social media, and the ‘always connected’ lifestyle afforded by mobile technology are all shaping how we find, research and buy products. This means that life science marketers must rapidly adapt if they are to stay ahead of these trends and effectively reach and influence their target audiences. To help, our team recently put together an educational symposium to discuss the ‘Evolution of Life Science Marketing’, where we discussed how these trends are changing the way we effectively market and sell to scientific professionals. In this blog, we provide a quick summary of the event. 

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Topics: Business Strategy, Marketing

How life science companies can make the most out of PPC

Posted by Craig Townsend on 07-Aug-2015 09:42:00

July has always been a particularly exciting month for me. Not because of the slight pause in grey British weather or the promise of an upcoming holiday, it’s because July is the time when agency researchers and statisticians around the world publish their half year PPC reports!

It’s no surprise to see insurance and professional services topping bid prices and impressions, as they have done for the past seven years (FYI you can now expect to pay £50 per click if you work in insurance and £45 if you’re a legal firm). What is surprising is the low cost and lack of competition surrounding the scientific tools market; a market where PPC has the potential to help companies generate a high number of high quality leads (well, if it’s planned strategically and carried out effectively).

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Topics: Business Strategy

Top 5 marketing trends for 2015

Posted by Adrienne Walder on 21-Jan-2015 15:41:00

As a new year dawns, it is time to look forward to the year ahead. To kick off the year, we are highlighting some of the marketing trends we predict for 2015 and how you can incorporate them into your plans.

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Topics: Business Strategy

How to connect sales and marketing

Posted by Adrienne Walder on 26-Nov-2014 12:13:00

Within many organisations, including those operating in the life science and healthcare arenas, there can be a lack of communication, understanding and occasionally even respect between the sales and the marketing teams. While the sales team’s remit is nurturing contacts and making sales, the marketing team is tasked with developing initiatives and materials to make the sales process easier. It is therefore surprising that these two highly interlinked functions can sometimes appear to be working completely independently of each other.

We are often challenged with creating programs to help sales and marketing work seamlessly together to drive sales. Clearly solutions vary dramatically from company to company and are always tailored to the individual structure and needs of each organisation. Here are some of the initiatives we can create and implement to get your sales and marketing teams working more collaboratively to drive sales.

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Topics: Business Strategy

Tips for marketing planning in an ever-changing world

Posted by Clare Russell on 11-Nov-2014 09:30:19

For many of us, October to December represents one of the busiest times of the year. In parallel with attending both regional and international events, we are embarking on planning and budgeting for the year ahead. This can be a stressful time, with pressure to have plans finalised and ready to kick-off at the start of the New Year, to ensure sales momentum is not lost. It can be tempting to short-cut the process by taking the previous year’s marketing plans and tweaking them for the year ahead without sufficient time being invested into analysing the previous year’s activities.

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Topics: Business Strategy