If you work in marketing internally for a specific company, you’ll probably be aware that the world of agency is very different. But how do you find out what that world’s like, and whether it would suit you? I hope I can help you answer these questions, since I’ve experienced both environments. I started my career by working client-side (as an ‘internal marketer’), then a year ago I took my first agency job as an Account Director.
In hindsight, the move was a very positive decision for me, but at the time it felt like a leap of faith. If I’d known a bit more about the nature of the role, I’d have been more confident taking the plunge. So, to help those in a similar situation, here are five things about working in agency that I wish I’d known a year ago.