Infographics can be a powerful tool in the modern life science marketer’s toolbox. As their name suggests, infographics are pieces of content that can help convey sometimes complex or detailed content (such as data) in an attractive, impactful and manageable visual form. Used correctly, a great infographic can be an effective lead-generation tool, be utilised across a number of platforms to convey your company’s message, and speak directly to your ideal customers. Around 65% of people are visual learners, and research has shown that the brain can process and retain visual information in as little as 13 milliseconds. This makes an infographic the perfect tool to make a lasting impression on your prospects.
High-value content, like infographics, require a good amount of time and resource investment, something that is not always readily available for the busy marketing pro of today. To help, we’ve summarised some top tips on how to create the perfect infographic for use in your life science marketing programmes.