The latest news, tips and insights from science and marketing

5 ways to make your life science content more persuasive

Posted by Ol Anscombe on 16-Mar-2018 16:36:59

As marketers, regardless of the type of content we are creating, we always aim to educate, inspire and entertain the reader. Not only that, we also hope to persuade them to take action—this could be to download an eBook, sign up for a mailing list or take advantage of an offer. Writing persuasive copy is no mean feat, so if you are keen to hone your writing to create copy that engages and delights, then read on!

On this topic, Nancy Harhut gave a great overview at Inbound 2017 of the tactics and constructs you can use to immediately make your writing more persuasive. We’ve distilled some of our key takeaways from her talk here, so that you can quickly start implementing these tips yourself!

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Topics: Life science marketing, persuasive copy, Content Marketing, life science content

5 ways your website is hampering your sales efforts

Posted by James Reeve on 01-Mar-2018 17:45:24

It’s often said that a company’s website is its 24/7 shop window to the world. Indeed, it’s the first port of call for many customers seeking out new products, innovative solutions to their problems or the latest trends from within their sector. This rings true for many industries, and the life sciences are no exception. Having a shiny shop window is one thing, but making the most out of your sales efforts requires more than just a dazzling skin. When it comes to maximising your website’s revenue-generating potential, there are some important principles you’ll need to apply. Get them wrong and, much like a high street shop, a negative user experience will usually mean that your potential customer simply won’t come back for a second look.

To help circumvent this risk, we’ve outlined five of the most common problems your target audience may experience when engaging online with your brandand how to fix them!

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Topics: Marketing tactics, SEO, Content Marketing

Why answering these five questions is the best way to attract new life science customers

Posted by Kate Marshall on 15-Feb-2018 17:05:10

In life science marketing, attracting the attention of your prospects isn’t always as easy as we’d like. With the vast amount of content available at this point, it’s now becoming harder than ever to cut through the clutter. This is especially true given the growing number of free content resources that have been published by life science companies over the last 12 months, such as eBooks and whitepapers. So, what can life science marketers do to make people sit up and pay attention?

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Topics: Life science marketing, Content Marketing

Top 4 content marketing challenges (and how to conquer them)

Posted by Paul Avery on 21-Oct-2016 09:39:00

Content marketing has exploded in popularity over the past decade; so much so that nine out of ten modern businesses use it in some way, shape or form. Unfortunately, only 30% of marketers in 2016 rate their content marketing efforts as effective.

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Topics: Content Marketing

How outsourcing can reduce the stress of executing your content marketing strategy

Posted by Neha Karl on 19-Oct-2016 09:23:00

Implementing a content marketing strategy can be stressful, especially when you’re targeting a niche market like the life science sector. Not only do you have to create consistently high-quality content that’s engaging and relevant to readers in the field, you also have to manage strategy while guiding potential customers along their unique buyer’s journey.

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Topics: Content Marketing

Applying the scientific method to your content marketing strategy

Posted by Craig Townsend on 14-Oct-2016 09:32:00

With a keen focus on using inductive reasoning to understand processes of the natural world, the scientific method was a huge milestone for human development and helped us shed the unscientific mysticism of the dark ages. Flash forward to today, and its illuminative approach spans far beyond the laboratory. For instance, applying the scientific method to content marketing can lead to much better results.

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Topics: Content Marketing

How content marketing can be used as a comprehensive business strategy

Posted by Carolyn Butchers on 12-Oct-2016 09:22:00

Content marketing is greater than the sum of its parts. More specifically, the value of an effective content marketing strategy exceeds basic marketing and will spread into other areas of your business. In this sense, it is a lot more than simply a marketing strategy – it’s a fundamental shift in how your business approaches its customers. Content marketing recognises that the buying habits of modern consumers and businesses have changed as a result of the internet, and that this customer-centric shift is necessary for any business that seeks to remain relevant.

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Topics: Content Marketing

Content marketing statistics every life science marketer needs to know

Posted by Neha Karl on 07-Oct-2016 09:13:00

As a life science marketer, you’ve probably at least heard about content marketing, and how it’s steadily gained in popularity over the last decade. But there’s a lot of information out there, and it can seem overwhelming and difficult to make sense of what all the facts and figures actually mean – or could mean – for your life science marketing strategy.

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Topics: Content Marketing

The periodic table of content marketing [curated infographic]

Posted by Helen Stewart-Miller on 05-Oct-2016 09:15:00

At BioStrata, we’re big fans of taking a scientific approach to marketing. From high-level strategy and planning to customer engagement and retention, your marketing efforts will be a lot more effective if they’re based on solid data and key metrics. This is why we were so chuffed to find this scintillating infographic, which reimagines Mendeleev’s periodic table of elements in terms of the essentials of a successful content marketing strategy.

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Topics: Content Marketing

Content marketing and the theory-ladenness of observation

Posted by Paul Avery on 30-Sep-2016 12:23:00

Understanding the limits and constraints of our instruments is a fundamental part of scientific research. The margin of error contextualises results, increasing their value and guiding further research.

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Topics: Content Marketing