The latest news, tips and insights from science and marketing

BioStrata announces new senior hire to support continued US client growth

Posted by Helen Stewart-Miller on 03-Nov-2020 13:52:30

PRESS RELEASE: BioStrata, a specialist life science marketing and PR agency, has appointed a new senior team member to support continued and significant client growth in the United States. Jessica Grant, a B2B communications specialist with over 16 years’ experience, joins BioStrata as an Account Director based in Portland, Oregon, further building the company’s established global footprint.

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Topics: PR

Beyond the peak: 5 messages you’ll want to keep sharing with the media

Posted by Helen Stewart-Miller on 16-Jul-2020 14:28:38

COVID-19 changed everything for everyone and it’s unlikely that we will ever do things in quite the same way again. Successful companies will have adjusted their operations and updated their products and services to proactively meet the new needs of customers – and will continue to do so in the market uncertainty that follows.

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Topics: PR

Cancelled life science trade shows: PR tactics for turning a nightmare into an opportunity

Posted by Helen Stewart-Miller on 12-Mar-2020 14:23:38

Life science trade shows are usually a solid fixture in PR and marketing calendars, but with the Coronavirus (COVID-19) outbreak gathering pace, a growing number of shows are being postponed or cancelled. However, even at a late stage, all is not lost. With a little creativity, there are numerous ways to leverage your existing trade show preparations by turning to alternative channels to reach your target audience with your organisation’s key messages.

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Topics: PR

Five PR tactics to boost your life science tradeshow success and maximise ROI

Posted by Helen Stewart-Miller on 05-Aug-2019 14:38:03

It’s no secret that life science tradeshows can provide an invaluable opportunity to raise your profile and boost awareness of your latest offering. However, these events can also consume substantial amounts of budgetincluding booth set-up costs, sponsorship fees and travel expenses, not to mention a significant chunk of your team’s time. So, how can you make sure you secure a good return on your investment?

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Topics: PR

BioStrata launches targeted news distribution service for life science and healthcare companies

Posted by Kat Steer on 11-Apr-2019 11:24:16

PRESS RELEASE: BioStrata has announced the launch of Life Science Newswire,  a targeted press release distribution service, to help companies reach industry journalists and editors worldwide with life science and healthcare news they’ll find interesting.

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Topics: PR

What's it like to be a public relations executive for a life science marketing agency?

Posted by Ronan Muir on 08-Aug-2018 11:04:08

Life after university… it's a challenge every graduate has to face! And something that really sneaks up on you as you approach the end of your bachelor’s, master’s or doctorate degree. After all, choosing the right vocation is a big step, and a predicament we all face at the end of our studies. It’s certainly something I experienced at the end of my PhD.

At that point, all I knew was that I loved science and wanted it to be the basis of my career, but I did not see myself becoming a lab-based scientist in either industry or academia.

So, I asked myself, "what are my options? What’s out there for someone who wants to apply their scientific knowledge and skill, but perhaps not in the lab?" From a kaleidoscope of advice, thoughts and feedback, I whittled down my focus to specific areas within the commercial side of the life science industry.

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Topics: Marketing, Careers, PR