COVID-19 changed everything for everyone and it’s unlikely that we will ever do things in quite the same way again. Successful companies will have adjusted their operations and updated their products and services to proactively meet the new needs of customers – and will continue to do so in the market uncertainty that follows.
Topics: Public Relations
Life science trade shows are usually a solid fixture in PR and marketing calendars, but with the Coronavirus (COVID-19) outbreak gathering pace, a growing number of shows are being postponed or cancelled. However, even at a late stage, all is not lost. With a little creativity, there are numerous ways to leverage your existing trade show preparations by turning to alternative channels to reach your target audience with your organisation’s key messages.
Topics: Public Relations
It’s no secret that life science tradeshows can provide an invaluable opportunity to raise your profile and boost awareness of your latest offering. However, these events can also consume substantial amounts of budget—including booth set-up costs, sponsorship fees and travel expenses, not to mention a significant chunk of your team’s time. So, how can you make sure you secure a good return on your investment?
Topics: Public Relations
Life after university… it's a challenge every graduate has to face! And something that really sneaks up on you as you approach the end of your bachelor’s, master’s or doctorate degree. After all, choosing the right vocation is a big step, and a predicament we all face at the end of our studies. It’s certainly something I experienced at the end of my PhD.
At that point, all I knew was that I loved science and wanted it to be the basis of my career, but I did not see myself becoming a lab-based scientist in either industry or academia.
So, I asked myself, "what are my options? What’s out there for someone who wants to apply their scientific knowledge and skill, but perhaps not in the lab?" From a kaleidoscope of advice, thoughts and feedback, I whittled down my focus to specific areas within the commercial side of the life science industry.
Topics: Marketing, Careers, Public Relations