ELSM 2017 webinar series: The evolution of life science marketing

How can we get better results from our life science marketing campaigns?

It's a good and timely question, especially as the interruption- and company-centric tactics of the past are losing their potency (cold email open rates are falling, banner ads are rarely clicked on etc.). Put simply, we need a new way forward if we are to attract more leads, prospects and customers.

So, what can we do? To help answer this question, we hosted a free marketing seminar in Cambridge (UK), where we explored how life science marketing has changed and how new approaches like inbound marketing are helping life science companies get amazing results. We also provided a proven framework for planning and delivering inbound programmes that generate leads and customers, regardless of which segment of the life science sector you work in.

All four sessions from the ELSM event (Evolution of Life Science Marketing) were recorded and the response from attendees on the day was that everyone in our industry should have access to this info (so we've provided free access to all of the videos below). We hope you'll find them interesting. Meanwhile, if you'd like to explore how inbound marketing could help you reach your marketing and sales targets, book a free inbound analysis call with our experts today.